Easy Trademark Registration

In Africa, the US and Worldwide.

BrandLaw | The Art of Law

Secure your intellectual property and increase the value of your brand, business and creations with certified expert attorneys.

IP Attorneys and brand consultants on your team.

Turn ideas into value. Get trademarks, copyright, designs, patents, trade secrets, brand consulting and other business expertise.

In Cape Town, Barcelona, New York.
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“90% of a business’ value is intellectual property”

– Forbes

“80% of common words are already trademarked”

– Harvard Law Review


Trademarks registered


Success rate

with search-confirmed availability


Top tier law
SAIIPL certified

trade mark experts


Flat-rate fees.

No hourly costs.

No surprises.

Get value, not timesheets.

Expert help for your brand, business and IP.

Register a trademark

Get exclusive rights to a name, symbol or slogan that distinguishes your business.

Search for trademarks

See if the name or slogan you want to register is available.

Monitor trademarks

Protect your brand by being alerted of potential infringements.

Stop infringers

Take action against others using your brand, company name or creative works without permission.

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Start a company

Get a company registered in South Africa.

Contact us

Draft a contract

Define your relationships with investors, shareholders, suppliers, clients and employees,

Contact us

Register trademarks in Africa, the US, EU and worldwide.

Consider the costs to register one trademark in one (1) class.
*The GDP market value figures are in Billions of US Dollars

419South Africa2990200
23’320United States15’000800
3’131United Kingdom 18’000950
14’500European Union (27 European states)25’0001400
310OAPI (17 African states)

Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Comoros, Congo, Equatorial Guinea, Gabon, Guinea, Guinea Bissau, Ivory Coast, Mali, Mauritania, Niger, Senegal and Togo
210ARIPO (13 African states)

Botswana, Liberia, Malawi, Mozambique, Namibia, Sao Tome & Principe and Zimbabwe
*Cape Verde, Gambia, Lesotho, eSwatini, Tanzania and Uganda have acceded but not yet fully implemented ARIPO in local laws

The costs provides are if all countries are designated. Designating less countries will reduce costs.
**Cost estimates are for straightforward cases and may change with foreign-exchange rates and agent fees.
*Contact us for costs in other countries.

Our success rate speaks for itself.

Case examples:

Thousands of Trademarks registered and disputes won.

Technology & Web

Trademark & Copyright Infringement

Removed 200,000 mobile phones infringing the premier global messaging name, logo and application software from Africa-wide outlets.


Trademark Infringement

Stopped infringement of famous Easter Swiss-chocolate packaging and removed two competing products from supermarkets nationwide after arranging nationwide consumer survey to prove distinctiveness.

Music & Art Festivals

Trademark Prosecution & Infringement

Registered and prevented infringements of a world famous desert festival brand in advertisements by unassociated traders.

Soft Drinks

Trademark Opposition

Opposed the trademark registration of and coerced a co-existence arrangement with a premier multinational soft drink conglomerate.

Music Instruments

Trademark Registration

Obtained shape trademark registration for the distinctive guitar shape of a famous American guitar brand.

Film & Entertainment

Commercial Agreements

Favourably negotiated an agreement to sound score an animated series in the world’s most beloved multimedia franchise.

Health & Wellness

Trademark Registration & Commercial Agreements

Registered and drafted licensing agreements relating to South Africa’s premier gym franchise.


Trademark Opposition

Diffused an EU Trademark opposition by a highly litigious British conglomerate, airline, telecom and health brand and obtained EUTM registration.


Counterfeit Goods

Enforced the release of sneakers seized by customs due to a complaint by a litigious local licensee of a world famous Fashion brand.

Strengthen your brand with strategic and creative support.

Our branding experts help you develop strong and engaging brands that build brand equity and increase the value of your company.

FREE Consultation

Unsure about what it takes to build a strong brand? Talk to an expert and get clarity on the branding process.

Strategy & Positioning

Start by clearly defining your brand and establishing a strategy to gain a differentiated position in the market.

Identity Design

Boost the appeal of your brand with an engaging visual identity that will make you stand out in a busy market.

All services

Trademarks Copyright Designs and patents General and commercial

Trademark registration

Trademark search

Trademark monitoring

Overcoming refusals & office actions

Trademark renewals

Trademark assignment

Stop trademark infringers

Worldwide portfolio management

Copyright opinions

Copyright assignment agreements

Copyright registration (in the USA)

Registered Designs


Start a company

Company name disputes

Commercial agreements

Non disclosure Agreements

Exchange control and tax advice

Intellectual property valuations

Intellectual property commercialisation

Brand Strategy & Identity Design

What do you want to protect?

Trademark ®

A name, logo, slogan or other mark that consumers recognise your product or service by.






Store Layout

Copyright ©

Stop others from using your original content without your consent – or get paid if they do.





Svg Vector Icons : http://www.onlinewebfonts.com/icon





& More


Protect the visual appearance of a new product or item – or the layout of your app or website.


Protect your new invention or idea.


Protect your intangible assets, edge, software, products, confidential information, and other value.

Frequent questions

What are the benefits of registering your trademark?

When you register your trademark, you get strong nationwide protection, and to sue and get paid from anyone who copies it. Google, Amazon Marketplace, Instagram, Facebook and other platforms will respond to your requests to remove copycats. Your company becomes more valuable.

It becomes an asset on your balance sheet, increases its value, your control over the mark and potential profits if you ever wish to sell or license the mark or attract investment into your business.

Where should I register my Trademark?

Register where your market is, in other words where your customers are. Trademarks are jurisdiction specific so, to protect your brand, you should register it wherever you have a customer base that you want to protect.

Registering your trademark can also provide some international benefit on global platforms like Amazon, App Store, Google Play, Instagram and Facebook. These platforms generally require proof of trademark registration in at least one jurisdiction to act against others copying your brand – however, registrations in the United States and the European Union tend to be preferred.

What’s the difference between the ™ symbol and the ® symbol?

The ™ symbol can be used on a trademark by anyone at anytime. It meant that the person intends to use it as a trademark – but it doesn’t actually give any rights. The ® symbol means your mark is registered with the Trade Marks Office of that country, giving you all the legal protections and powers that come with it. Be careful, using the ® symbol or the word ‘Registered’ in relation to an unregistered trademark can be a criminal offence.

What’s the difference between copyright and a trademark?

Copyright protects original creative works, including books, movies, songs, paintings, photos, web content and choreography. Trademarks protect business and product names, slogans and logos to help customers tell brands apart.

What’s the difference between a patent and a registered design?

A patent protects how an invention works or an idea. A registered design protects how a product looks. Some inventions may qualify for design and utility patent protection, if both the design and the function are unique, and the design doesn’t affect the function.

Why use BrandLaw?

Expert quality legal and brand services.

100% acceptance rate with availability search.

Quick turnaround time.

Attractive, flat rate fees.

Great customer service.

10 year trade mark management – or forever if you keep renewing it.

What our clients say

MST Black

Mikhail Jordaan, MD

“BrandLaw have proven themselves to be amazing partners and superb lawyers. So when we need reliable lawyers we go to them.”

Butan Wear

Julian Kubel, CEO

“We’ve had great experiences working with BrandLaw. They assisted our company with registering our trademarks and gave us professional support and guidance through three major infringement matters. I can highly recommend BrandLaw’s services”

The Travel Manuel

Lauren Manuel

“BrandLaw’s advice in my trademark application and copyright infringement case has been instrumental in regaining years of my work and digital assets. With BrandLaw’s assistance I had the power to reclaim my life’s work so far.”

Start your trademark registration?

Lock down the brand first.